The story began in 1966. The first Great Plains Country travel guide was published in 1967. For 60 years, communities, businesses, attractions, and local leaders have worked together to welcome travelers to Southwest Oklahoma.

CELEBRATING 60 YEARS OF PROMOTING SOUTHWEST OKLAHOMA
For 60 years, partnerships like yours have helped guide travelers to the backroads, main streets, and wide-open spaces of Southwest Oklahoma...Where the road leads to adventure!
Great Plains Country is a regional nonprofit serving 14 counties across Southwest Oklahoma. Through partnerships, storytelling, travel promotion, and collaboration, we help shine a light on the people, places, heritage, businesses, and experiences that make this corner of Oklahoma worth the trip. Our mission remains the same today as it was in 1966: extending aid to projects that encourage tourism, recreation, beautification, cultural development, and economic growth across Southwest Oklahoma.
There's a Place for You Around the Campfire
For individuals and families who love this land and want to stay connected to the people, places, events, and stories that make Southwest Oklahoma feel like home.
Learn MoreFor businesses, attractions, events, chambers, museums, lodging properties, and organizations helping travelers discover Southwest Oklahoma while partnering with us to tell the Great Plains Country story.
Tourism Partnership BenefitsFor corporations, foundations, and organizations that want to help keep the story moving down the road while supporting tourism, community growth, and economic development across Southwest Oklahoma.
Partnership OpportunitiesThe road has changed a lot since 1966. The mission hasn't.